At HEPCA’s core has always been community development, which is why we consider the community our most important ally in our efforts for conservation.
HEPCA is involved in a large number of community development projects throughout the Red Sea, including a number of initiatives developed to encourage sustainability amongst the local Bedouin people. The Bedouin tribes are well known for their skills in producing beautiful handicrafts like rugs, embroidery and jewellery. Through the establishment of two handicraft centres, in Shalatein and Hamata, HEPCA hopes to present their talents to a wider audience and also establish a self-sufficient model for the future.
The handicraft centres are housed in traditional tents that will also give visitors the opportunity to experience Bedouin hospitality and observe the traditional production techniques. Goods can be purchased from the showroom and sold on a free trade basis, with all profits going back into the system directly. The handicraft workers receive professional training in branding, marketing and enhancement of their products.
HEPCA has also helped to secure 25 fresh water sources for the local Bedouin. Over 40,000 people will benefit from the project, which is self-supporting with solar power.