Last Update: 09 September 2012

The Madrasty Initiative

Reforming education through school renovation. Children are the lifeblood and future of our society. Many thousands of children in Egypt are receiving little or no education, often in school buildings that have no proper facilities for learning, playing or even washing. The award-winning Madrasty Initiative is the biggest campaign so far for equal education in Egypt.

Since 2007 HEPCA has been working together with Vodafone Egypt Foundation and investors from the private sector in an educational and community project - Madrasty for schools’ renovation and reform. In order to perform best, in fact, Vodafone decided to implement this project through developmental organisations and local NGO's, as they are the most integrated amongst local communities.

This initiative hit right at the heart of Egypt’s primary school education system, and originated  from a belief that quality education, as a right for all, must work hand in hand with a healthy environment. In an attempt to provide equal access for quality education, the most underprivileged communities and the most deprived primary schools had been selected by the Madrasty partners in remote villages across Egypt.

Since 2006 over 10 million LE has been collected to fund the Madrasty project, raised primarily from a 1pts donation by Vodafone for every call made during the month of Ramadan. Since then the project expanded into three phases.


Phase I

During the Phase I HEPCA was in charge of the Governorates of Red Sea, New Valley, Sohag, Aswan, North Sinai and Matrouh, and renovated the five most underprivileged schools in each of the regions. In addition to the practical renovations, in order to maintain sustainability for a healthy school environment, a board of trustees of every school received HEPCA training in internal governance, fund raising, advocacy and financial management

After phase I of the project was successfully completed, the Madrasty Initiative won the Best Community Program Award in the 5th Corporate Social Responsibility Summit (CSR) of the Middle East, held in Dubai on June 15th 2008. The project was selected among 180 entries from different companies and countries.

 The CSR Summit Awards is a program introduced by the Institute for International Research – Middle East which recognizes and honours regional companies for outstanding, innovative and world-class products, services, projects and programmers implemented. These projects should demonstrate the company’s leadership, sincerity and on-going commitment in incorporating ethical values, compliance with legal requirements, and respect for individuals, communities and the environment in the way they do business.


Phase II

In 2008 HEPCA awarded the contract for Phase II of the groundbreaking Madrasty Project, seal in the occasion of a special Vodafone Signing Ceremony in Cairo. Following the ceremony, the manager director of HEPCA Amr Ali accompanied Vodafone representatives Noha Saad, Corporate Responsibility & Foundation Manager and Sara Refaat, Senior Specialist CSR & Foundation, on a site visit to the south. Two schools were visited in El Quseir and a number of schools were included in the program in the area of Shalatein, in the deep south. Phase II saw HEPCA take responsibility for other 50 schools in 10 governorates throughout Egypt complementing the renovation phase (phase I) of these schools. During phase II the capacity building trainings focused on hygiene, volunteerism, active learning, and social responsibility.

At the end of the phase I and II, in partnership with other four NGOs and with the cooperation of the Ministry of Education and the General Authority for Educational Building, HEPCA and Vodafone Egypt Foundation renovated 300 schools, 4000 classrooms, bathrooms, libraries, labs and playgrounds in 29 Egyptian Governorates; moreover they raised awareness among more than 200.000 people including teachers, students and members of the local communities on the importance of having a healthy school environment.


Phase  III

Hundreds of kids positively benefited from Phase I and II of this project, and HEPCA looks forward to making a similar impact with Phase III - My Health in My School Initiative. The goal is building together 2000 clinics in the Egyptian public schools.

Together we can make a difference and help protect children's health.


Links  (in Arabic)